QuigSolar Strategy

Controlling source of truth for all audits, recommendations, content, referrals and forecasts

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1. Website Identity

  • Brand: QuigSolar — America's AI Home Energy Advisor
  • Domain: https://quigsolar.com/
  • Primary public role: Independent home energy decision platform
  • Primary internal role: Engineering and energy lead-routing platform and portfolio intelligence hub

2. Public Business Role

  • Primary: "Independent guidance for solar, batteries, EV charging, backup power and home energy upgrades before you spend thousands."
  • Secondary: "Compare options, understand permit and engineering requirements, and connect with qualified professionals when your project needs technical support."
  • Not a generic engineering firm, contractor directory, solar installer, utility, government agency, permit authority, or product reseller.

3. Internal Portfolio Role

  • Primary portfolio domain for home energy guidance, solar/battery/EV/backup decision support, and engineering routing
  • Does NOT compete with State Licensed Engineers, Texas Structural Engineers, Texas Windstorm Engineers, Global Forensic Engineers, or QuiPlans
  • Identifies the need and routes the user to the correct specialist brand

4. Qualified-Lead Definition

  • Real residential or commercial energy project with known property location
  • Need involving solar, battery, EV charging, backup power, electrification, permits, or engineering
  • Property owner, decision-maker, contractor, developer, or authorized representative
  • Sufficient information for project evaluation with realistic intention to purchase
  • Tracked separately: researchers, students, vendors, job seekers, free-advice inquiries, spam, duplicates, unqualified price shoppers

5. Energy Topic Taxonomy

  • Solar, Battery Storage, EV Charging, Backup Power, Energy Efficiency, Home Electrification
  • Solar Structural Review, Electrical Capacity, Permit & Engineering
  • Each topic has a dedicated hub with calculators, comparisons, and advisor routing

6. Engineering Referral Taxonomy

  • Solar structural review → Licensed Structural Engineers / Texas Structural Engineers (TX)
  • Electrical plans & load calculations → Appropriate state Licensed Engineers website
  • Permit packages → QuiPlans
  • High-value forensic matters → Global Forensic Engineers
  • Civil/site work → Licensed Civil Engineer
  • Texas windstorm → Texas Windstorm Engineers

7. User Journey

  • Organic search → topic hub or calculator → AI advisor → qualified lead → paid report or referral → engineering/professional service
  • Phone-first CTA: 'Start Your Free Energy Advisor'
  • Secondary: 'Call {MainPhone} to discuss your project'
  • Third: 'See Paid Report Options'

8. Search-Intent Ownership

  • Owns: 'Is solar worth it', 'solar battery backup', 'EV charger cost', 'backup power options', 'home energy advisor'
  • Does not compete for: 'structural engineer near me', 'permit drawing services', 'electrical contractor'
  • Routes engineering-intent queries to appropriate partner brands

9. AI Advisor Strategy

  • Helps users evaluate solar, batteries, EV charging, backup power, structural review, permits, and engineering needs
  • Must NOT guarantee savings, tax credits, permit approval, or code compliance
  • Classifies users into: education only, solar/battery/EV/backup evaluation, structural review, permit-plan need, engineering referral, paid report, human consultation, or not qualified

10. Search-Result CTR Strategy

  • Every title/meta/H1 communicates: the energy decision, the problem, independent guidance, engineering relevance, a direct next step
  • Homepage: 'Home Energy Advisor | Solar, Batteries & EV Planning'
  • Snippet score requires 85/100 before publication (query match, decision clarity, user value, trust, lead appeal)

12. Tools and Calculator Strategy

  • Prioritize: solar value estimator, battery-use-case selector, backup power comparison, EV charger readiness checker, electrical capacity screener, roof suitability checklist, permit-requirement wizard
  • Every tool explains assumptions, avoids guarantees, states when professional review is required, generates a next step, tracks completion

13. Content Architecture

  • Homepage, solar/battery/EV/backup/efficiency/electrification hubs, structural review hub, electrical capacity hub, permit & engineering hub
  • State energy guides, utility guides, incentive guides, cost guides, comparison pages
  • Decision tools, calculators, checklists, FAQs, case studies, research pages, paid report pages
  • No mass-produced generic pages; every changing-data page has a freshness plan

14. FAQ Strategy

  • Centralized FAQ hub with dynamic city/state-specific content
  • FAQPage schema markup on every FAQ section for AI search visibility
  • Answer units for top 15 energy questions with reviewer, review date, and source citations

16. Cross-Domain Referral Rules

  • Solar structural → Licensed Structural Engineers / Texas Structural Engineers (TX)
  • Electrical plans → State Licensed Engineers
  • Permit packages → QuiPlans
  • Forensic → Global Forensic Engineers
  • Civil → Licensed Civil Engineer
  • Windstorm (TX) → Texas Windstorm Engineers
  • Disclosure: "Engineering or permit services may be provided or coordinated through an appropriately licensed engineering partner."
  • No sitewide exact-match partner links

17. Data-Freshness Requirements

  • Flag: tax credits, rebates, utility programs, electricity rates, net-metering rules, interconnection rules, permit requirements, codes
  • Store: source, source date, last verified, next review date, jurisdiction, expiration risk, content owner, approval status
  • Show internal warning and remove unsupported claims when data is stale

18. Technical SEO Standards

  • HTTPS, valid sitemap groups (core, solar, batteries, EV, backup, engineering, tools, state/utility, FAQ, research, articles)
  • Canonical, indexable, substantive pages only — exclude dashboards, portal, test, login, success, thin tool results
  • Accurate lastmod dates after meaningful changes
  • Schema: FAQPage, LocalBusiness, Article, BreadcrumbList

19. Search Console and Sitemap Workflow

  • Monitor: submitted, discovered, crawled, indexed, Google-selected canonical, impressions, clicks, CTR, position
  • Track per-page: advisor starts, completions, calls, paid reports, engineering referrals
  • Sitemap groups maintained for each content category

20. QA Requirements

  • Full public-site audit weekly; targeted QA after new pages, tools, metadata changes, referral-rule changes, phone changes, data refreshes
  • Technical QA: HTTP status, HTTPS, indexability, canonical, robots, sitemap, raw HTML, crawlable links, redirects, broken links, orphan pages, duplicates, mobile usability, Core Web Vitals, schema
  • Content QA: search-intent match, decision usefulness, independent positioning, freshness, source quality, referral accuracy, unsupported claims
  • CTR QA: high impressions + low CTR, positions 1–10 with weak CTR, positions 11–30 with commercial intent, generic titles, stale dates, truncation
  • Conversion QA: advisor CTA above fold, phone visible, mobile click-to-call, form friction, referral routing, conversion rates

21. Page Scoring (100 Points)

  • Technical health: 15, Search-intent match: 10, Decision usefulness: 15, Freshness/sourcing: 15, CTR potential: 15, Advisor/phone conversion: 15, Referral quality: 5, Internal linking: 5, Trust/disclosure: 5
  • 90–100 Strong, 80–89 Good, 65–79 Needs Work, Below 65 Critical
  • Also calculates: Advisor Opportunity, Qualified Lead Opportunity, CTR Opportunity, Freshness Risk, Cannibalization Risk, Fix Urgency

22. Website Certification (1000 Points)

  • Business positioning: 75, Technical SEO: 100, Index hygiene: 75, Energy decision usefulness: 100, Content freshness: 100, Search CTR: 100, AI advisor quality: 100, Phone/advisor conversion: 100, Engineering referral quality: 75, Internal linking: 50, AI-search readiness: 50, Trust/disclosure: 50, Backlink authority: 25
  • Levels: Platinum (950+), Gold (900+), Silver (850+), Established (800+), Developing (700+), Needs Improvement (600+), Critical (<600)
  • Not public — internal management tool. No overall score until 80% of pages audited

23. Fix-Loop Rules

  • 20-step loop: detect → identify existing page → preserve URL equity → quantify impact → identify cause → generate fix → generate Base44 prompt → assign risk → back up → implement → validate → update links/sitemap → record before/after → monitor 14/30/60 days → keep/revise/reverse
  • Safe automated: broken links, orphan-page links, click-to-call formatting, sitemap cleanup, canonical corrections, metadata drafts, stale-data alerts
  • Human approval: title changes, new pages/tools, referral-rule changes, partner links, major rewrites, incentive claims, structured data, advisor logic
  • Professional review: structural conclusions, electrical conclusions, permit requirements, code interpretations, load calculations, safety statements

24. Forecast Methodology

  • Lead forecast = impressions × CTR × advisor/contact rate × qualified-lead rate
  • Engineering referral forecast = qualified leads × engineering-need rate × referral conversion rate
  • Paid report forecast = qualified advisor completions × paid-report conversion rate
  • Revenue forecast = forecast wins × average project/report value
  • Display: low/expected/high, confidence level, assumptions, 30d/90d/6mo/12mo, by topic/landing page/partner
  • If data missing: "Forecast pending performance and conversion data."

25. Current Baseline

  • 50 state pages, ~200 city pages, 18 blog articles, 15 utility provider pages
  • 11 calculators, centralized FAQ hub with schema markup
  • Rush delivery: 5 business days; Standard: 14 days
  • Stripe checkout integrated with 10 products
  • Goal: 1,000+ monthly qualified leads

26. 30-Day Priorities

  • Connect Google Search Console for CTR and ranking data
  • Create service hub pages (Battery, EV, Backup, Electrification)
  • Expand ReferralRule coverage to all 50 states with verified partners
  • Audit top 50 pages and assign page scores
  • Add AI answer units for top 15 energy questions

27. 90-Day Priorities

  • Expand city page coverage to 500+ pages
  • Add freshness tracking to all incentive/rate/net-metering pages
  • Improve internal linking from blog to advisor flow
  • Build backlink acquisition strategy for top 20 pages
  • Achieve 80% page audit coverage for certification

28. 6-Month Priorities

  • Reach Gold certification (900+ points)
  • Launch permit-requirement wizard and engineering referral screener tools
  • Establish weekly executive reporting cadence
  • Build portfolio dashboard for multi-site monitoring
  • Achieve 500+ monthly qualified leads

29. 12-Month Priorities

  • Reach Platinum certification (950+ points)
  • Achieve 1,000+ monthly qualified leads
  • Full AI search optimization with 50+ answer units
  • Establish national authority in home energy decision content
  • Backlink authority score above 25/25

30. Approval Requirements

  • Every recommendation assigned: Immediate, 30 Days, 90 Days, 6 Months, 12 Months
  • Focus first on recommendations most likely to increase qualified engineering phone calls and consulting opportunities
  • Human approval required for all public-facing changes

31. Current Risks

  • Google Search Console not connected — no CTR/ranking data
  • Referral rule coverage incomplete — not all 50 states
  • Low lead volume — forecast confidence is low
  • No backlink acquisition strategy yet
  • Service hub pages missing (battery, EV, backup, electrification)

32. Current Opportunities

  • 300+ indexed pages provide strong foundation for organic growth
  • Advisor flow captures qualified lead data with energy scores
  • Stripe checkout enables direct revenue from reports
  • Schema markup already in place for AI search visibility
  • City/state page network can expand to 500+ pages quickly

Guardrails

Never create or imply:

✕Guaranteed savings, tax-credit eligibility, permit approval, or payback period
✕Guaranteed product performance or utility approval
✕A structural or electrical conclusion without professional review
✕Government or utility affiliation unless verified
✕A fake engineer, installer, review, project, or local office
✕Manipulative cross-domain links or keyword-stuffed content
✕Public indexing of internal dashboards
✕Unsupported or stale incentive claims